Inventive thinking, Value creation, and Survival are on everyone's minds now more than ever before. Over the past 30 years, companies all over the world have discovered that the product development process is as important as the product itself. We believe, whether you sell products or services, success requires three key outputs of your product development process:
VALUE . . . to attracts customers,
QUALITY . . . to earn respect, and
INNOVATION . . .to differentiate yourself from the competition.
When project teams effectively integrate these three elements into the front end of their product development process, they will all but guarantee success. There are several well known methodologies being used today that drive Value and manage Quality, but Innovation is far more elusive and less structured. Most organizations rely on simple brainstorming and a . . .