Unique Selling Propositions (USP's)

Having your Customers recognize a clear value-added difference between your offering and your competitors’ offering goes a long way to increasing market share and profitability for your shareholders.

One way to enhance your competitive position is through the development of one or more USP’s.  A USP clearly answers the question “Why should I give you the business over your competitors?”  A USP can be defined as a characteristic or feature that:

• Clearly differentiates your business from the competition

• Can be understood by any potential customer

• Can be clearly stated in one sentence

• Solves a “pain”, creates a “pleasure”, or addresses a latent need

• Is believable

• Should be measurable and part of your marketing plan

• Can be associated with the Product or Service
   

C2C Solutions has researched, developed, and compiled over 25 powerful methods specifically designed to help companies discover and create compelling USP’s.

Would you like assistance in developing USP’s for your offering?  We welcome the opportunity to facilitate your team through our systematic process for USP generation.

Contact us for further information

 info@c2c-solutions.com