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		C2C Solutions Associates & Partners David M. Verduyn is the President of C2C Solutions Inc. with 21 years industry experience in Design and Systems Engineering, Technical Instruction, Product Development Consulting & Technical Course Development. verduyn@c2c-solutions.com Since 1983 he has trained over 10,000 engineers & product developers in leading Design for Six Sigma (DFSS) Methods including Systematic Innovation, VOC, QFD, eQFD, TRIZ, FMEA, CAD, VA/VE, and more. Dave has a broad range of practical experience including Automotive, Consumer and Industrial products, Medical Systems, Defense and Service Industries. He splits his time between Client Workshops, In-House Training, Research, Course Development, and "Hands On" Project based Consulting. His relaxed and practical approach to education, clear communication skills, and "Down to Earth" teaching style, has earned him very high recognition with his industry clients. Adam Marx (Senior Consultant). Adam has combined his scientific training, new product development experience, consumer insight techniques, and creative facilitation skills to guide companies to be more inventive and create extraordinary new products. In the role of Director of Concept Development at The First Years, Adam guided the generation of nearly 10,000 raw product ideas that are leading toward a broad range of innovative product introductions. Adam was originally trained in Computer Science at Cornell and Boston University where he concentrated in cognitive psychology and artificial intelligence. He is an inventor who has been published in various journals, holds 5 patents and has been in televised features for his work on user interface design and technology forecasting. He has held creative positions in companies as diverse as US WEST, Price-Waterhouse, and The First Years. Adam also started his own software company, Virtual Iron, to create computer-aided design software for customizing Harley-Davidsons. Len Kaplan (Senior Consultant) Len has spent over 15 years as a TRIZ consultant, trainer and researcher in Progress (Moldova) and Ideation International Inc. (USA). He received his M.S. degree in Electrical Engineering (1977) from National Shipbuilding University, Nikolaev, Ukraine, and TRIZ Specialist certification (1981, 1985). Len has conducted and managed more than 80 successful TRIZ projects, 60 of which in the US, more than 30 for Fortune 500 companies. Mike Anleitner (Senior Consultant). Mike’s expertise combines analytical, engineering, and business acumen into tightly focused workshops that address both operational and management issues. With more than 30 years of industrial experience, including seven years as CEO of a manufacturing company, Mike’s work at C2C-Solutions addresses cost management, management of product development, FMEA, QFD, quality systems, and team based problem solving. Mike’s education background includes a B.A. in technical communications, a B.S. in engineering, and an MBA from the University of Michigan. He has worked with dozens of major clients around the world in automotive, aerospace, heavy equipment, and residential construction. He is an adjunct faculty member at the University of Michigan-Dearborn, and is a Senior Member of the American Society for Quality. Sue McPhail (Senior Consultant) Sue is an avid student of human behavior with more than 30 years experience in the marketing and communications field. She now leads and manages programs that address the human and cultural aspects of innovation. Sue's Taproot Methodology was created to alter corporate cultures so that innovation flourishes from the ground up. This integrated catalyst initiative combines activities to awaken and invigorate everyday innovators with initiatives to identify and modify operating practices which suppress innovation and experiences designed to break up ordinary ways of thinking that limit the generation of breakthrough products and services. Sue is a graduate of Michigan State University and an Accredited public relations counselor. Joely Gardner, Ph.D. (Senior Consultant) Most business decisions have an underlying emotional component yet few companies have the expertise to investigate and act on the insights that can be gained from understanding the full complexity of customers’ needs. As a licensed psychologist with more than 20 years of business and market research consulting, Joely has great expertise in getting customers to open up and talk about the “real reasons” for their feelings, expectations and needs. She excels at translating those feelings into actionable feedback for product development and performance improvement and in creating a metrics strategy and a “report card” to monitor results and customer satisfaction. She is committed to the rigor required to effectively combine quantitative and qualitative research methodologies. Her real talent, however, is translating highly technical information into understandable and actionable results. Joely has worked with organizations such as Automatic Data Processing, Chase Manhattan Bank, Hewlett Packard, Gateway Computers, and Cardinal Health. As U. S. Director of Human Factors Research for France Telecom R&D, the world’s third-largest telecommunications company, she worked with international development teams and globally-focused businesses. She teaches “Measuring Customer Satisfaction” in the Graduate Business School of UCSD where she gets rave reviews from international graduate students and local business professionals for her subject matter expertise and ability to make it interesting. She is listed in Who’s Who in American Women 2007. David Ball (Senior Consultant) Dave has worked as an engineer in the automotive and defense industriessince 1985. His skill set includes FMEA, operations research, project management, reliability and risk analysis, root cause analysis, systems engineering and technical writing. The founder of Innovation Physics, he is pleased to provide his customers with value-added, systematic innovation services that include the Theory of Constraints (TOC) and Theory of Inventive Problem Solving (TRIZ). His education includes an M.S. in Nuclear Engineering from the University of Washington and a B.A. in Physics from Michigan State University, as well as training provided by General Motors and the U.S. Department of Defense. Ideacore (C2C Solutions Partner) - www.Ideacore.com, a C2C Partner, provides a simple yet powerful suite of software solutions for the Product Development world. QFD Designer is the worlds leading software for successful QFD projects and has a newly integrated Web-bases VOC survey tool, TRIZ link, and FMEA tool to make their software a "must have" in the business world. Axiomatic Design (C2C Solutions Partner) - Axiomatic Design Solutions, a C2C partner, provides Axiomatic Design quality training and consulting services as well as Acclaro DFSS™ software, a fully integrated and complete suite of Design For Six Sigma tools including VOC, Axiomatic Design, TRIZ, DFMEA, QFD and DSM with complete upstream traceability. QFD Online (C2C Solutions Partner) - Their goal is to make the “Quality Function Deployment” process easier to understand and use. Most of the information on QFD has been locked behind “quality” jargon for decades, keeping it inaccessible to anyone other than those with one of the various quality certifications (such as the QFD Green Belt®/Black Belt®* or Design for Six Sigma Green/Black Belt). Their intent is to break through the academic clutter to present QFD tools, templates, and tips that will make the process accessible to the common person, and less tedious for quality engineers. www.qfdonline.com