Inventive thinking, Value creation, and Survival are on everyone's minds now more than ever before. Over the past 30 years, companies all over the world have discovered that the product development process is as important as the product itself. We believe, whether you sell products or services, success requires three key outputs of your product development process:
VALUE . . . to attracts customers,
QUALITY . . . to earn respect, and
INNOVATION . . .to differentiate yourself from the competition.
When project teams effectively integrate these three elements into the front end of their product development process, they will all but guarantee success. There are several well known methodologies being used today that drive Value and manage Quality, but Innovation is far more elusive and less structured. Most organizations rely on simple brainstorming and a . . .
. . . select few creative individuals to bring forth innovation. This is a poor use of resources and simply not enough to effectively compete. Moreover, it results in innovation that occurs in fits and starts rather than a process that can be relied on to consistently deliver innovative offerings that will win the customers' hearts and business. A practical, lean, and efficient “front-end” development process is necessary for effective innovation and sustainable growth.
This is the focus with our 8-Step Systematic Innovation approach. It is a process and a set of practical tools that foster lean and inventive thinking. The toolset is versatle enough to be used by anyone in the organization with a goal to add value for their customers (internal or external). We also clearly understand that tools are useless if not utilized, and many tools gather dust for good reasons and fall to the "tool of the month" syndrome. We have a formula for the utilization of any tool and keep it in mind as we develop new tools to keep the utilization high:
Ut = C2ARMpCp
Ut = Utilization of any tool
C = Convenience of the tool (we even square it because it is so important)
A = Applicability (for the situation at hand)
R = Historical Results the tool yeilds
Mp = Personal motivation of the user
Cp = Personal capability of the user
Introducing Systematic Innovation: When you combine your core competencies, people, talent, and skills with the distilled innovative habits, tactics, and tools of the most successful inventors (corporate and individual), innovation becomes much more robust and evolves into habits and therefore is sustainable. We have accomplished this by learning from the best innovators, then we leverage their knowledge, creativity and innovative skills. The result on your projects is simply efficient and effective. Check out the video below for an introduction to our 8-step Systematic Innovation Process.