• Opening Comments, Ground-rules, Introductions, logistics, etc.
• Pre Test (Optional)
   

• What is QFD
• Brief History of QFD
• Do you need QFD? *Sample Slide*
• Benefits & Why eQFD may be just what your company/project needs.
   

• Basic QFD and the 4 Conceptual Phases  *Sample Slide*
  • Product Planning - Understanding your Customer's needs and competitive position.
  • Design Deployment - Selecting the best Design Concept then detailing critical characteristics.
  • Process planning - Selecting the best Process Concept then detailing critical process and equipment parameters.
  • Production Control - Ensure processes remain capable. Develop quality assurance plan.
    
• Comprehensive QFD
  • Akao's Matrix of Matrices.
    
• e-QFD Approach & Roadmap   *Sample Slide*
  • Recommended  QFD Technique!! (This course combines the Best Practices from the Basic and Comprehensive QFD approaches into the eQFD Roadmap.
  • Link to Design for Six Sigma Activities.
     

• 1) Agree on Purpose & Scope of Research
  • Qualitative and Quantitative Research
  • Understanding Research objectives
• 2) Identify Customers and Sources of Data
  • Customer Defined
  • Internal and External Customers
  • Present and Future Needs
  • The Value Chain
  • The 'Expanded" Kano Model
  • The Kano Survey
  • Methods for Excitement or Attractive Quality
• 3) Design the Customer/Market Research
  • Techniques for gathering data
  • Focus Groups
  • Surveys / Interviews
  • Ethnographic Research
  • The importance of Innovation & Strategies to be used
  • The Interview Guide
  • Do's and Don'ts in Customer Research
  • Sample Questions to ask
• 4) Conduct the Customer Research
• 5) Sort & Organize data (the Verbatim's)
  • VAST (Verbatim Analysis & Sorting Table)
  • Affinity Process
  • Tree Diagrams

• 6) Document in the proper QFD format
  • PPM and/or the HOQ
     

• Objectives of the HOQ
• Main "Rooms" in the HOQ
• Serial flowchart to navigate through and complete the HOQ
  • Customer Wants - Including techniques for organizing them
  • Importance Ratings - Nominal, Ordinal, Interval, and Ratio Scales using the AHP Process.
  • Customer Perception - How the customers feel about the competitive offerings and us.
  • Measures and Direction of Improvement - 5 criteria for quality metrics. (CROPS)
  • Relationships - The "relationship question" to ask for consistent data.
  • Technical Assessment - Technical data for comparison of 2 assessments.
  • Conflict Analysis - The "roof question" to ask for consistent data
  • Target Values - Goals for our development team
  • Difficulty Values - Where are our challenges
  • Calculated Importance Rating - Indication of priorities
  • Optional Rooms - Customizing the HOQ for added value
• Parallel flowchart to navigate through and complete the HOQ
• QFD Software tools and live demonstration
• VERY Useful "shortcuts"/filters in the e-QFD Process
• HOQ Workshops (Optional)
   

• 5 Steps to look for completeness and correctness in the HOQ
• 5 Criteria to help decide which priorities to "deploy" to the next phase.
• The CCR Selection Matrix
• Developing an action plan for the remaining items.
• HOQ Inspection Workshops (Optional)
  

• How to deploy from the HOQ into the Design Phase of QFD
• Design Concept Development
• 27 Methods for Innovation, Problem Solving, and Concept Generation *Sample Slide*
• Design Concept Evaluation
  • Pugh Concept Selection
  • VA/VE Analysis
  • Using advanced software to evaluate Ideas
• Product Function Analysis (Optional)
• Design Characteristics and the link to D-FMEA's
• Robust Product Design Techniques (Intro to Dr. Taguchi's Methods)
• Analyzing the Design QFD Matrix
• Deploying to the next Phase of QFD (Typically Manufacturing Process Design)
• Design Workshop (Optional)
   

• How to deploy from the previous Phase
• Process Concept Development
• Process Concept Evaluation
  • Pugh Concept Selection
  • Using advanced software to evaluate Ideas
• Determining Process Characteristics and the link to P-FMEA's
• Process Function Analysis (Optional)
• Robust Process Design Techniques
• Analyzing the Process QFD Matrix
• Deploying to the next Phase of QFD (Typically Production Control)
• Workshop (Optional)
  

• Evaluation of Process Parameters
• Operator Training
• Mistake Proofing
• Preventive Maintenance
• Risk Analysis
• etc.
  

• QFD Implementation Protocol
• Planning a QFD Project *Sample Slide*
  • Issue
  • Customer Definition
  • Market Segment
  • Constraints
  • Goals & Objectives
  • Scope
  • Strategy
  • Team Membership
     

• Consumer Products
• Services
• Automotive
• Defense
• Systems Deployments
• Functional Phase of QFD (For breakthrough Products and Services)
• etc.
  

• Attendees start an actual project for their company
• Determine a "topic"
• Critique an existing Project
• Plan the Project
• Start the QFD Project (Get instructions from instructor)
  

• Learn how QFD can integrate into Product Development Processes which include DFSS techniques (FMEA, TRIZ, Innovation, Value Engineering, Taguchi Methods for Robust Design, Pugh Concept Selection, SPC, PM, and more.

Click here to see a unique "roadmap" on how QFD can "integrated"

• A very entertaining & competitive way to review the e-QFD course material
• Break up into teams and start the "competition"
   

• QFD Procedure and Technique
• Team Issues
• Corporate Culture
• Effective Meetings
• Miscellaneous