Definition - (in-no-va-shun) - The introduction of something new; a new idea, method, or device; "Wows"; Unique Selling Propositions (USP's); the creation of a new device or process; to introduce something new.  

A few Reasons to sharpen your Corporate "Innovation IQ" and Skills:

• You have tough technical problems that need "breakthrough" thinking.
• You have high Warranty concerns.
• Customers have been complaining about the same things for years.
• You are falling behind the Competition.
• Your Product is slowly becoming a commodity and you need some "Wows" to differentiate yourself from the competition.  (Commodity - A situation where the only differentiator between competitive offerings is cost)
• Your Products and/or Processes are too complex and/or costly.
• You have Conflicting Requirements or objectives in the Design.
• Your Competitor has a Patent that needs circumvention.
• You simply need "new ideas" to increase or expand your product offerings for the Customer and increase revenues. ($$)
• You have high FMEA "risks" (RPN's) in the Design or the Process?
• You are losing good employees because of boredom on the product line.

One way to WOW your Customers is by developing a "USP" (Unique Selling Proposition).  A USP is a compelling reason why your product/service is uniquely qualified to solve a problem or fill a need (present or latent) for your Customer.

Several powerful Psychological and Technological "Pattern-Breaking" Methods for USP generation have been developed, compiled, and refines to help development teams or individuals maximize their "Innovation IQ".  

Check out C2C Solutions Systematic Innovation Workshop for much more detail on how to considerably enhance your Creativity, Innovation, and Problem Solving skills.